Mainstream TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and stre

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